Curriculum Vitae


Irene Schwarz Minnaar


Senior Art Director & Creative Team Lead

Anthill Agency, July 2015 – present

As responsible Creative Lead on client projects I oversee the day-to-day work as well as I assist on the development of client relationships by suggesting new ideas and improvements of current materials.

As Team Lead I am responsible for the quality of our work and the well-being of the Creatives with focus on internal communication, evaluation, development of skills and individual employee development plans.

Within the Creative Department, I work on the development of new innovative ideas related to Anthill’s business area.

Senior Art Director

Anthill Agency, September 2013 – July 2015

Work areas:
Developing creative digital communication for international clients in the area of life science, such as

  • Pharmaceuticals
  • Consumer care
  • Medical devices
  • Animal health


  • Leading creative projects from first client meeting to production
  • Scoping and estimation of creative projects
  • Developing message strategy and storytelling
  • Creating concepts, ideas and visuals for pitch projects
  • Leading creative workshops with clients
  • Describing and improving internal work processes

Primarily working for clients such as:

  • Danone Nutricia
  • Zoetis
  • AbbVie
  • Bayer
  • Roche
  • Pfizer
  • Grünenthal
  • Abbott
  • Lundbeck

Art Director

Anthill Agency, April 2012 – September 2013

Creating interactive detailers and learning tools for iPad:

  • Message Strategy development
  • Concept development
  • Design of graphic interface, interaction and user experience

Working on projects for

  • Bayer Healthcare
  • Novo Nordisk
  • Roche
  • Pfizer Animal Health
  • Grünenthal

Graphic Designer

Agnitio, April 2011 – April 2012

  • Design for iPad applications – working with Closed Loop Marketing solutions for major international pharma companies

Graphic Designer

Rune.Anders.Lars, July 2008 – March 2011

  • Design for print; e.g. brochures, ads, books, posters, flyers and reports.
  • Illustrations; different styles, e.g. cartoonish or icons or diagrams and other illustration types – either hand-drawings or digital drawings  for both web and print.
  • Exhibitions; plan layout, 3D-visualizations and graphics.

Graphic Designer

Billedservice, February 2006 – August 2006

  • Design for print; e.g. brochures, ads, catalogues, posters and flyers.
  • Design for web; some web graphics.
  • Exhibitions; graphics for exhibitions.


Softworld, November 2005 – February 2006

Teaching classes in graphic design software to non-graphic designers employed at other companies.

Cartoon colouring & drawing

TV-Animation, August 2005 – November 2005

Working with 2D animated cartoon TV shows.

Art Director & Owner

Imaginum, March 2001 – Present

  • Book design; book covers and content layout for more than 35 different books in collaboration with publishers and/or authors. See some examples on the Book Design page.
  • Design for print; e.g. brochures, ads, posters and flyers.
  • Illustrations; e.g. diagrams or other information graphics for books.
  • Graphics for web; e.g. illustrations, collages, header images, icons and buttons.

“Pilot” (exhibition guide)

Experimentarium, May 2000 – August 2003

Being a part of the exhibition at a science center by performing shows, demonstrations, workshops, and answering questions from the visitors among other things.


Aalborg University

B.Sc., Architecture & Design, 2006 – 2008

Studying the field of Urban Design
Final exam project: “Ådalsparken” about landscape urbanism used for creating a new residential area in Randers, with nature and city respecting each other – achieved top marks (12).

  • Worked as student research assistant on the “Experience City” project
  • Worked as a Student Counsellor
  • Member of the Study Board

University College of Northern Denmark

AP degree, Graphic Design Technology, 2003 – 2005

Final exam project: “Kan forskellen mærkes” about designing a campaign to make people behave more environmentally responsible – achieved top marks (13).

  • Member of the Student Council (DSR).
  • Arranged introduction days for the new students.

Københavns Universitet

Chemistry, 1999 – 2001

Vordingborg Gymnasium

Matematisk Student, 1996 – 1999


Advanced user level

  • Illustrator
  • Photoshop
  • InDesign
  • Acrobat

Experienced user level

  • Workbook (project managing system)
  • Daylite (CRM- and project managing system)
  • MS Office (Word, Excel, PowerPoint)
  • iWork (Pages, Numbers, Keynote)
  • Cinema 4D
  • Dreamweaver
  • CMS-systems for web, e.g. ModX

User level

  • 3D Studio Max
  • Flash
  • Premiere
  • AutoCad


Danish – native language – perfect written and spoken

English – fluently written and spoken

German – tourist level

Afrikaans – tourist level

French – limited knowledge


  • Running – just for the fun and exercise – distances up to a half marathon
  • Mountain hiking – high peaks, dirty boots and a heavy backpack.
  • Music – for some years I have been playing african drum in the Aalborg-based drum and dance group Vimoroz


Phone: +45 28107652
Location: Frederiksberg C, Copenhagen, Denmark
Birthday: July 28, 1980